… Advantages of the product/project organization:

  • Provides a clear focal point for the project for both internal and external customers and other stakeholders

  • Provides a complete line of authority over the project

  • Project participants work directly for the project manager

  • Improves communications within the project

  • Expertise can be maintained on a project without being drawn away to other projects

  • Provides for very rapid reaction time. This organization is very agile.