… and a real risk: (continued)
The reasoning behind this vague “objective” was to avoid constraining the contractor’s creativity. Unfortunately, the result was to add vagueness and ambiguity. In such cases, you might want to break the project into two parts: a first part to consider and propose technical solutions, and a second part to design and develop the chosen system.

The precision of the objective is in the preciseness of the writing. In this case, neither the customer nor the contractor knew what the product was to be. Avoid “buzz words” in objectives.

The result of the initial project is one or more specific proposals with associated cost and schedule estimates. The customer can then evaluate options, make a decision, and initiate a second project to design and develop the selected system.

Objective for an Initial Analysis Project

Propose one or more Communication and Project Management Information Systems for Project XYZ. The system is to be implemented during the project planning phase and expanded during the project design and development phases. Provide a cost benefit analysis for each proposed system. Specific evaluation criteria are listed below: … The cost for this analysis and proposal is not to exceed 6,500,000 yen, and the due date is 01 April 200X.