Example of a Business Goal and the Related Project Objective:
Imagine that you are a company that has invested significantly in your employee health care program. The program is an important part of your Human Resources strategy; not only does it lead to better employee health and productivity, but it also reduces your insurance and medical costs through providing cost-controlled care.

Unfortunately, the system isn’t being utilized as anticipated, and the expected cost savings are not being realized. A consulting study indicates that more employees would use the system if they were aware of it. The intended solution to this situation is expressed as a high level qualitative business goal:

“In order to reduce health care costs and productivity lost to illness,
increase employee use of the company’s health services by informing
more employees of the organization’s available health services.”