Characteristics of Good Project Objectives
Objectives should be:

• Specific to what and when results are desired,
  
  
• Measurable and verifiable,
  
  
• Challenging yet realistic,
  
  
• Not too complicated and reasonable in number,
  
  
• Under the control and authority of designated individual,
  
  
• Consistent with anticipated resources,
  
  
• Coordinated with other units and managers,
  
  
• In writing or otherwise documented,

And ...

• Individuals responsible for achievement of objectives should participate in their development.